Market Research & Analysis

YES Executive Services's image

Identify what your audience truly needs and where the market is heading, so you can make informed decisions and stay ahead of the curve.

● Industry & Sector Research
● Customer Persona Development
● Trend Monitoring & Forecasting
● Opportunity & Gap Analysis
● Product | Service Fit Evaluation

YES Executive Services's image

Understand how your business compares to others in your space — so you can sharpen your edge and spot areas for growth.

● Competitor SWOT Analysis
● Market Positioning Assessment
● Pricing & Offer Analysis
● Brand & Messaging Comparison
● Competitive Landscape Reports

YES Executive Services's image

Engage directly with your audience through conversations and open-ended feedback to uncover deeper motivations, challenges, and perspectives.

● Stakeholder Interviews
● Customer Experience Feedback Sessions
● Employee Insight Consultations
● Open-Ended Survey Analysis
● Key Themes & Insight Summaries

YES Executive Services's image

Create and manage surveys that gather real insights from your customers or audience — that are clear, targeted, and easy to act on.

● Questionnaire Development
● Online Survey Deployment
● Audience Segmentation & Targeting
● Response Rate Optimization
● Survey Data Collection & Summary Reporting

YES Executive Services's image

Turn raw data into clear, actionable insights through expert analysis, visual storytelling, and reporting that makes decision-making easier.

● Quantitative Data Cleaning & Processing
● Data Visualization (Charts, Dashboards, Infographics)
● Trend & Correlation Analysis
● Executive Summary Reports
● Presentation of Key Findings